I just love lurking on the Forums! Such a plethora of info can be found there! Some more great advice:
|Hi! This is Justine from PlumeAdore.etsy.com
Promotion is KEY when wanting to increase sales and exposure. IF YOU WANT STEADY SALES, HIGH TRAFFIC VOLUME AND MORE AWARENESS OF YOUR SHOP THEN FOLLOW MY STEPS… But it won’t be easy or fast.
PART ONE (SOCIAL NETWORKING):
Since the launch on November 2nd of my Etsy Help Blog (www.etsyselling.com) I went from 66 unique visitors on day one to 732 UNIQUE VISITORS on day twelve.
Here is what you need to do DAILY in order to drive traffic to your shop, blog, website etc:
1 – *TWITTER*
A) Spend a minimum of 30 minutes per day following new people (target the right types of users).
B) Post hourly but keep links to a minimum. Post:
C) Reply to other people’s posts
D) Retweet posts you like (RT @USERNAME, then their post)
–> I track my visitors through statcounter.com and I see TONS of traffic that came from my actual Twitter profile, meaning a silly thing like “I love Dexter” got someone to check out my profile then visit my website! People are also likely to remember you when you reply to them and retweet their posts.
2 – *FACEBOOK*
If you don’t have a facebook page, get moving. Not only will your friends and family become a fan, their friends will too.
B) Add at least one new photo every day or better yet, an entire album each day.
C) Visit like minded facebook pages and comment on their links and pics
D) Tips for increasing fans:
– If you are hesitant to open the page: http://www.searchenginejournal.com/why-you-need-to-make-a-facebook-fan-page-for-your-website-now/5971/
3 – *STUMBLE UPON*
Stumble Upon has been THE BEST SOURCE OF TRAFFIC FOR MY BLOG SO FAR. Go to http://stumbleupon.com and sign up. You will have to install a toolbar so that you can start stumbling. Fill out your interests and profile.
*disclaimer* do not submit your website/shop/listings to the site (i.e. saying “LIKE IT”). This site is not to be used for self-promotion BUT if you do things right, you will see the rewards.
A) Spend an hour a day “Stumbling”. You can multitask while working or watching tv (keep another window open and just click stumble every few minutes). Like everything you like, don’t hit dislike too much unless you really hate something.
B) Subscribe to people’s feeds with similar interests and MAKE FRIENDS. They will be likely to visit your profile and see your site. Also if you make the right kind of friends, they can really help you promote yourself.
C) Discover new sites every day… Discoveries are when you click “LIKE IT” and the site has never been submitted to Stumble before. Discoveries are great and will up your cred on the site. Do not just like all the etsy shops you see, diversify to blogs, regular websites, fun stuff etc!
D) Run a stumble upon ad. IF DONE RIGHT, THIS IS AN AMAZING WAY TO DRIVE TRAFFIC TO YOUR SHOP. You sign up at www.stumbleupon.com/ads and deposit money from your Paypal account. You pay 5 cents per visitor ($5 = 100 visitors!). I made mistakes the first few times but then found the key:
– Stumble users are visual so a shop listing or the right blog post is better than your entire shop/blog.
MY EXPERIENCE –> I submitted this blog link (http://etsyselling.com/2009/10/kreated-by-karina/) and targeted women between the ages of 25 and 40 (mothers of younger children) and got 4 likes right off the bat. I only paid $5 for 100 visitors and since it was submitted a few days ago I have seen 1120+ visitors to the page from stumble alone.
One downside -> With stumble upon, I found that although the traffic was great, I didn’t see that many new subscribers or fans. That means that people will gladly bookmark you but won’t necessarily buy. Is it worth it? YES especially for an blog or e-commerce website.
ANYWAYS THAT CONCLUDES THE GRUELING WAY TO INCREASE TRAFFIC TO YOUR SHOP AND BUSINESS. Expect to spend at least 1-2 hours a day (the more time, the better) doing this crap and YOU WILL REAP THE REWARDS…. Stay tuned for PART TWO (more advertising, blogging and forum networking) coming up soon.
All the best!
~ Justine the handmade blogger